With its varied programme, MICExperience offers visitors an in-depth look at Amsterdam as a business, tourist and cultural destination and highlights new approaches to conference planning and innovative event concepts. In doing so, the renowned event puts Amsterdam firmly back on the map as an international MICE destination.

Expect the Unexpected

With the "Expect the Unexpected" theme at the core of the MICExperience 2015 programme, the event aims to inspire meeting professionals from start to finish. Over the three-day event, special tours will take attendees to a variety of locations throughout the city, such as Theater Amsterdam, the Van Gogh Museum, Westergasfabriek and many of the city’s hotels. In addition, this year’s programme focuses on meeting the individual needs of participants. As part of this there are also local ‘Buddies’ on hand to welcome participants and help them discover all that Amsterdam has to offer. 

What also makes this ninth edition of MICExperience so special is the degree of collaboration between Amsterdam Marketing and the conference partners. This year the conference partners have steered the event with Amsterdam Marketing playing a supporting role.

For the complete MICExperience programme, visit www.iamsterdam.com/micexperience.

About Amsterdam Marketing
Amsterdam Marketing is the city marketing organisation of the Amsterdam Metropolitan Area, active in the fields of promotion, information, research and services. Our ambition is to put this region on the map as one of the five most attractive metropolitan areas in Europe for its residents, visitors, businesses and influential groups. Under the motto “I amsterdam”, we present the region as a dynamic place to live and work, an attractive travel destination and a test market for innovation.

For more press information:
Amsterdam Marketing Press Office
www.iamsterdam.com/press
[email protected]
020-702 6260

Photographs and texts for media:
mediabank.iamsterdam.com