Canal Company has announced that it will continue to support the activities of the Amsterdam Tourism & Convention Board (ATCB) as a Diamond Partner in 2010. The news follows the Diamond Partnership Agreement that was recently signed for its sixth consecutive year, on board the Breitner. Through the partnership, Canal Company will collaborate in the promotional and marketing activities of ATCB for the Amsterdam Metropolitan Area.

"Bundling the marketing budget is essential in 2010"

Felix Guttmann, General Director of Canal Company, commented: “To successfully promote this beautiful city it is essential that companies bundle their budgets. By doing so, we can expect the government to do their share too. It’s vital, especially in hard times such as these, that we invest money in attracting visitors to Amsterdam; we cannot cut back on marketing.”

Stefan Diender, General Director of ATCB, continued: “The contributions the business community have made to promote and market the Amsterdam Metropolitan Area is as important as ever. The role this community plays, and more specifically that of Diamond Partners like Canal Company, enables ATCB to realise a large number of promotional and marketing activities. The entire tourism and business sectors of Amsterdam and the region profit from this.”

Canal Company has been a Diamond Partner of ATCB since 2005. Diamond Partnership means inclusion on the I amsterdam Card, in campaigns related to the theme yearAmsterdam Water Sensations 2010, and the I amsterdam MICExperience. Via these services, Canal Company reaches the tourism and business visitor, tour operators, local and international press, meeting planners, congress organisers and general participants.

Amsterdam Tourism & Convention Board, 22 January 2010