Nearly half of the people visiting Amsterdam come from the Netherlands

Consistent with the global increase in tourism (4.4% growth in 2015, source: UNWTO), the number of people visiting Amsterdam keeps increasing, too (17 million visitors in 2015, an increase of 3.5% since 2011). According to the survey, nearly half of the visitors to Amsterdam (45%) come from the Netherlands. 

25% of international visitors also explore the region

Almost 25% of international visitors to Amsterdam also head out into the region, exploring, for example, the Zaanse Schans, Edam and Haarlem. Accessibility is an important factor in choosing where to go. Frans van der Avert, CEO of Amsterdam Marketing: “To maintain the balance in the city, we’ve been encouraging an active spreading out of visitors for years. Clearly, this strategy has worked.”

Museums still popular

Visitors stay longer, return more often and spend more time on culture in the city than they did in 2011. Museums are still hugely popular, with 79% of Amsterdam’s visitors going to a museum. Dutch tourists in particular tend to stay overnight in the city, often at the homes of family or friends in Amsterdam.

Business travellers spend a great deal of money

Those attending conferences turn out to be a very lucrative visitor group. They often remain in Amsterdam for a few extra days to discover the city and surroundings, and spend on average 50% more than regular tourists. A museum visit ranks high on conference visitors’ wish list (40%). Read the publication here.