Our marketing department is divided into two policy departments. Consumer marketing initiates, organises and coordinates campaigns, activities and promotions aimed at consumers. This means that we are active for international and national visitors and also residents. We want to entice consumers to visit the Amsterdam Metropolitan Area and familiarise residents with what’s on offer. Amsterdam Marketing actively approaches both the domestic and international press and organises press trips to the Amsterdam Metropolitan Area to generate and increase attention on a global scale. Business marketing promotes the Amsterdam Metropolitan Area nationally and internationally as an ideal location in which to invest, start a business and organise a conference or business meeting. Our main role lies in matching supply with demand.


Amsterdam Marketing sees city ​​hospitality as a vital part of city marketing. To optimise hospitality we provide services to visitors, residents, governing bodies and partners from the business, cultural and education sectors.

Partners & advertising

The Relations cluster of Amsterdam Marketing maintains contact with existing partners and encourages potential partners to participate in the integral city marketing activities.

Corporate Brochure

For information on Amsterdam Marketing and its activities, read the Corporate Brochure.

Browse the Corporate Brochure


Amsterdam Marketing has developed several interesting partner packages.

Partnerships Brochure

Latest news

  • Amsterdam canals cleaner and quieter in 2014

    Amsterdam’s canals became cleaner and more peaceful in 2014. There are now more environmentally-friendly boats on the canals, and the total number of boats has decreased. Intensified and targeted enforcement also resulted in fewer reported cases of unlicensed passenger transportation. These changes are evident from the Canal Monitor (Grachtenmonitor) 2014.

  • Amsterdam keen to secure position as one of Europe’s most important start-up cities

    The City of Amsterdam, knowledge institutions and the trade and industry sector are keen to dramatically boost the opportunities for rapidly-growing start-up companies. As such, Alderperson for Economic Affairs Kajsa Ollongren (D66) will collaborate with these parties on a new action programme entitled StartupAmsterdam.

  • Amsterdam and Airbnb sign agreement on home sharing and tourist tax

    The City of Amsterdam and Airbnb today announced an agreement that will promote responsible home sharing and simplify the payment of tourist tax for hosts in the city.