Our marketing department is divided into two policy departments. Consumer marketing initiates, organises and coordinates campaigns, activities and promotions aimed at consumers. This means that we are active for international and national visitors and also residents. We want to entice consumers to visit the Amsterdam Metropolitan Area and familiarise residents with what’s on offer. Amsterdam Marketing actively approaches both the domestic and international press and organises press trips to the Amsterdam Metropolitan Area to generate and increase attention on a global scale. Business marketing promotes the Amsterdam Metropolitan Area nationally and internationally as an ideal location in which to invest, start a business and organise a conference or business meeting. Our main role lies in matching supply with demand.


Amsterdam Marketing sees city ​​hospitality as a vital part of city marketing. To optimise hospitality we provide services to visitors, residents, governing bodies and partners from the business, cultural and education sectors.

Partners & advertising

The Relations cluster of Amsterdam Marketing maintains contact with existing partners and encourages potential partners to participate in the integral city marketing activities.

Corporate Brochure

For information on Amsterdam Marketing and its activities, read the Corporate Brochure.

Browse the Corporate Brochure


Amsterdam Marketing has developed several interesting partner packages.

Partnerships Brochure

Latest news

  • Amsterdam and Airbnb sign agreement on home sharing and tourist tax

    The City of Amsterdam and Airbnb today announced an agreement that will promote responsible home sharing and simplify the payment of tourist tax for hosts in the city.

  • International AIDS conference comes to Amsterdam in 2018

    In 2018, the Netherlands will organise the biennial international AIDS conference, AIDS2018. Being invited to host this major conference is a sign of recognition for the role played by the Netherlands in the international fight against AIDS. The conference will take place in Amsterdam RAI in July 2018 and is expected to attract approximately 20,000 visitors.

  • Amsterdam outlines new sustainability measures

    The Amsterdam College of Mayor and Alderpersons has outlined new plans to increase the pace of improving sustainability in the Dutch capital. As part of the new motion, the number of households using locally-generated sustainable electricity needs to have increased by at least 92,000 by 2020. Concrete plans have been drawn up for energy saving efforts and accelerating the process of connecting existing houses to district heating systems.