Our marketing department is divided into two policy departments. Consumer marketing initiates, organises and coordinates campaigns, activities and promotions aimed at consumers. This means that we are active for international and national visitors and also residents. We want to entice consumers to visit the Amsterdam Metropolitan Area and familiarise residents with what’s on offer. Amsterdam Marketing actively approaches both the domestic and international press and organises press trips to the Amsterdam Metropolitan Area to generate and increase attention on a global scale. Business marketing promotes the Amsterdam Metropolitan Area nationally and internationally as an ideal location in which to invest, start a business and organise a conference or business meeting. Our main role lies in matching supply with demand.


Amsterdam Marketing sees city ​​hospitality as a vital part of city marketing. To optimise hospitality we provide services to visitors, residents, governing bodies and partners from the business, cultural and education sectors.

Partners & advertising

The Relations cluster of Amsterdam Marketing maintains contact with existing partners and encourages potential partners to participate in the integral city marketing activities.

Corporate Brochure

For information on Amsterdam Marketing and its activities, read the Corporate Brochure.

Browse the Corporate Brochure


Amsterdam Marketing has developed several interesting partner packages.

Partnerships Brochure

Latest news

  • I Amsterdam MICExperience 2015 delights meeting professionals

    Taking place from 22 to 24 April, MICExperience 2015 aims to introduce international meeting professionals to all that the Amsterdam Metropolitan Area has to offer the meetings, incentives, conferences and events industry. As such, over 50 of Amsterdam’s conference partners are on hand to welcome the international guests, all collaborating under this year’s theme of “Expect the Unexpected”.

  • UN prize goes to Amsterdam

    Amsterdam Marketing has won the prestigious Ulysses Awards for Innovation of the UNWTO, the United Nations World Tourism Organization. Frans van der Avert, managing director of Amsterdam Marketing: “As the city marketing organisation of the Amsterdam Metropolitan Area, we are incredibly proud. These 'Oscars' of the tourism industry give recognition to innovation and, above all, structural regional cooperation.”

  • Holland Alliance Activities Russia 2014

    Despite the current situation in the Ukraine, the number of visas issued in Russia to visit the Netherlands realized a growth rate of 21.6% in the first quarter of the year compared to the first quarter of 2013. The Russia Holland Alliance (Amsterdam Marketing, Amsterdam Airport Schiphol, KLM Royal Dutch Airlines and NBTC) inform you about the activities for 2014.

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