I amsterdam - Adidas International and Reebok Europe choose Atlas ArenA Amsterdam

The two divisions of Adidas AG settled on Atlas Arena after extensive investigation. Adidas will establish a section of its international organisation here and Reebok will relocate its European Headquarters from Bolton (UK) to Amsterdam.

The Adidas Group selected Atlas Arena based on the far-reaching changes planned for this location. In the years ahead, Atlas Arena will be converted from an office complex into a multifunctional area. The addition of catering, hotel & conference facilities and residential housing will create a lively atmosphere 24/7. This dynamic links up well with the Adidas Group’s own philosophy.

Both Adidas and Reebok will take up residence in the "Afrika" building. The building landlord and tenant have agreed on a number of major investments aimed at achieving the desired layout and ambiance. This will include a new, imposing entrance on the Hoogoorddreef and a showroom set to be a real eye-catcher.

(Source: Vastgoedmarkt)