In the middle of the Jordaan in a tall corner building is the women’s clothing shop Fem. The shop carries mostly Scandinavian brands that are simple but very feminine. Established brands include Mads Nørgard, Stella Nova, Imitz and Soaked in Luxury. Items range from a little black and white silk dress to a candy pink variant. It may come across as basic gear on first sight, but each one is different and well thought out. As well as top fashion brands, Fem sells a few interior design accessories such as vases, candlesticks, glassware and table lamps.